Boutique data, analytics, ML and AI
Founder-led delivery from Lisbon
Pipelines, models, and production AI
English-first · EU-based studio
Start a project — we ship
Decision-grade data, not dashboards for their own sake
Boutique data, analytics, ML and AI
Founder-led delivery from Lisbon
Pipelines, models, and production AI
English-first · EU-based studio
Start a project — we ship
Decision-grade data, not dashboards for their own sake
ServicesSectorsImpactStackAboutStart a project
The data and AI studio

Enterprise data has a new operating system

Analytics, data engineering, ML, and AI — delivered as projects by a senior boutique. Explainable, governed, and built to last.

8+Years in production data
4Practice areas
EUFounder-led from Lisbon
Built for operators who ship
AnalyticsData EngineeringMachine LearningArtificial IntelligenceCloud PlatformsDecision SupportPipelinesStrategyAnalyticsData EngineeringMachine LearningArtificial IntelligenceCloud PlatformsDecision SupportPipelinesStrategy
The category shift

Dashboards used to mean reporting. Now they mean decisions.

Enterprises don't lack tools, copilots, or models. They lack someone who will own the pipeline, the metric, and the production system. Generic AI predicts the next token. Your business needs the next move.

Generic tools / copilots
DatabyPassion
Predict text, not decisions
Reasons through the business problem
Black-box outputs
Full lineage, every step
Hallucinate confidently
Grounded in your data and constraints
Stateless, no memory
Pipelines that compound
No constraint enforcement
Business rules enforced, always
The delivery stack

One studio. Four practices.

From raw data to models in production. Four layers working as one. Every recommendation explainable, every pipeline owned.

01 — ANALYTICS

Decision Analytics

Metrics, experiments, and executive views that actually change what people do on Monday.

KPIBIExperiment
02 — ENGINEERING

Data Engineering

Pipelines, lakehouses, and quality you can trust. We maintain the path from source to model.

ETLCloudQuality
03 — ML

Machine Learning

Models that sit in the workflow — scoring, forecasting, ranking — with monitoring after go-live.

ForecastScoreMonitor
04 — AI

Applied AI

LLM and neuro-symbolic systems grounded in your documents, rules, and proprietary context.

LLMRAGAgents
Measurable impact

Delivery that compounds

Placeholder figures — we will replace these with numbers you stand behind.

0
Years shipping data systems
0
Practices in one studio
0
Clouds in production use
0
Founder accountable to you
In production

Practices deployed in the market

Purpose-built delivery across analytics, engineering, and applied AI.

Analytics

Decision-grade metrics, executive reporting, and experiment design for operators.

KPIfrom source to board pack
Explore Analytics

Data Engineering

Pipelines, lakehouses, and operational data platforms that stay maintainable.

ETLowned end to end
Explore Engineering

ML & AI

Models and applied AI in the workflow — governed, monitored, not a slide deck.

AIgrounded in your data
Explore AI

“Placeholder — a client quote will replace this. It is not about more data, it is about accurate decisions.”

Name forthcoming · Role, Organisation

“Placeholder — DatabyPassion brings a level of analytical rigor that transforms how we evaluate risk and opportunity.”

Name forthcoming · Role, Organisation

“Placeholder — the speed and precision of delivery has changed our decision-making process.”

Name forthcoming · Role, Organisation

Delivery partners

Built with the stack you already run

Placeholder partner cards — names to be confirmed. Not claimed alliances.

Partner 01
Cloud

Placeholder — production cloud you already use.

Partner 02
Lakehouse

Placeholder — data platform of record.

Partner 03
MLOps

Placeholder — models from notebook to service.

Partner 04
Governance

Placeholder — access, lineage, and audit.

Trust

Your data is always confidential

We do not train models on client data. Engagements are scoped, access is least-privilege, and we work in a GDPR-minded way for EU clients.

Confidential by defaultNo model training on your dataGDPR-mindedLeast-privilege access
Visit our Trust page →

Stop guessing. Start shipping.

See how a senior boutique delivers analytics, engineering, ML and AI — measurable outcomes, not another unused dashboard.